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's almost sinful. but creating the perfect bar at this seattle chocolate factory is about more than just the ingredients on the wrapper. >> i feel that everybody in the whole supply chain all the way back to farmers should be better off as the result of this delicious food that we use to share with the people we love. >> reporter: these are the beans. >> these are the beans. this is ke co- >> reporter: the owner pays farmers two to three times more than the going rate to buy this cocoa from the d.r.c. >> where does cocoa come from? people think it comes from switzer land. it's coming from farmers in africa and in indonesia and in central and south america. >> reporter: he believes that americans will be willing to pay more for chocolate if they know that in turn impoverished farmers will earn more. of all places, why congo? >> why congo? well, it was really ben affleck's fault. >> reporter: yes, that ben affleck. >> like this? that's well fermted. this isn't. >> reporter: earlier this year, we joined ben affleck and joe on a trip to the d.r.c., cocoa can only grow within a narrow climate
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